Executive Director

Wendy Miller Backman, MSW 

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Ms. Backman graduated from SUNY Oswego with a BS in Business Administration and a minor in Psychology.  She worked in various sales and marketing positions within the Healthcare field, including spending many years in pharmaceutical sales.  After a move to Iowa in 1994, she decided to pursue a career change and went on to receive her Master’s Degree in Social Work from the University of Iowa.  Ms. Backman worked in a Family Services Clinic providing individual and family therapy before a move to Western NY brought her to Child and Family Services EAP program.  She joined UCHS (United Church Home Society) in 2013 and is responsible for developing the Senior Wishes program.   She credits her passion for seniors with her close relationships with her grandparents, who lived to be 89 and 101. 

Director of Community Relations

Diane Simonsen

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Ms. Simonsen graduated from SUNY Fredonia with a BS in Business Administration/Marketing, and a minor in Psychology.  She has worked for several Buffalo advertising agencies with roles in management, client services and media supervision.   She returned to work, after taking time off to be a stay-at-home mom, at Villa Maria College joining their Development Department.  She was hired by Senior Wishes as a part-time Program Coordinator after volunteering her time to launch the organizations first fundraiser.  Her current duties include assistance with marketing and communications, fundraising, program outreach and wish granting.